I am a Ph.D candidate in the Marketing Department at The Wharton School, University of Pennsylvania. I received a MSc in Behavioural Economics from Erasmus University Rotterdam and a BSc in Economics and Social Sciences from Bocconi University. I also worked as the lab manager at the Bocconi Experimental Laboratory for Social Sciences (BELSS) from October 2018 to August 2020. 

My primary stream of research focuses on judgement and decision-making with a specific interest in behaviors generally considered irrational, like laziness (or other effort-minimization strategies) and procrastination. My most recent stream of research, for instance, looks at clumped consumption and utility maximization choices: Given consumers' levels of energy and time, what should they do to enjoy leisure as much as possible? If they consume digital goods, what consumption style would maximize satisfaction? Which perceived characteristics make media binge-worthy to consumers? I also look at this from an effort-minimization point of view: Can clumping work closer to a deadline (i.e., procrastinating) be used as a strategy to increase efficiency? How are lay beliefs about effort investments formed? Why is effort-minimization considered both efficient and lazy depending on the context?

My secondary stream of research focuses on understanding what makes consumers’ preferences and beliefs stable rather than volatile across domains - for instance, why people both appreciate and are averse to experiments? - and on whether we can predict behavior in one context by extracting preferences from another - for instance, by using the data from one category's conjoint analysis to predict choices on another.

If you'd like to chat with me about how beautiful laziness truly is (or anything else), you can contact me here: ciulli@wharton.upenn.edu